In recent years, smart home as an important application of the Internet of Things has frequently appeared in central and local policies.

With the accelerated integration of the Internet of Things, big data, 5G and other new technological forces with the industry, the entry of TOP real estate enterprises and the huge investment of Internet giants, as well as the release of crossover smart home new products such as Huawei, Meizu and Evergrande, the smart life with family as the scene ushered in new opportunities.

Statistics show that the number of investment and financing in the smart home industry in 2020 is as high as 42 times.

A variety of signs show that the outbreak of this trillion-level intelligent home market has been opened.

We will try to analyze and interpret the overall development trend of smart home, real estate technology, whole house smart market opportunities and other perspectives to verify that the development of smart home is entering the fast track of acceleration and landing.

Technology iteration, smart home hot.

A few days ago, huawei spring new product release conference releases "whole house intelligent ALL IN ONE" solution, released brand-new intelligent household to be born product.

Through Huawei's whole house intelligent host, whole house PLC control bus, whole house Wi-Fi6+, intelligent temperature control fan, light cat, as well as two extension modules of whole house storage and whole house music, it empowers the smart home and real estate industry and drives the industry to carry out a new round of upgrading and innovation.

The application of PLC control bus in home furnishing scene remains to be further verified and popularized.

But with the continuous maturity of ZigBee, WiFi, Bluetooth and other wireless communication technologies and the decline of wireless module composition, the technical threshold of smart home products is gradually reduced.

Drived by AI, the Internet of Things and other technologies, people's pursuit of a quality and healthy life has been upgraded from the initial entertainment and taste to a comprehensive transition to comfort and health.

The convenience and comfort of smart home began to be recognized by the market and consumers, online and offline sales channels show a scale-level sales increasing trend, and smart home began to enter thousands of households.

In the increasingly strong demand for home intelligence, hardware manufacturers, Internet giants have layout smart home, launched smart home exploding single products, intelligent products to be recognized by the market.

However, due to the single function of smart home products in the current market and the difficulty in self-system, it is impossible to realize the whole house intelligent linkage with cross-brand and cross-scene, so that the smart home presents the development of brand segmentation.

On the consumer side, the scene experience is single and scattered, unable to meet personalized needs and diversified scenes, etc., and the experience of smart home is far from reaching the ideal effect.

In the case of unable to keep pace with The Times to meet the needs of B-end market and C-end consumers, smart home to achieve the overall outbreak must find a new breakthrough.

With Dachang as the center of the intelligent home ecological climate gradually

The "2020 Smart Home Industry Research Report" released by 36Kr Research Institute points out that:

Smart home has entered the 4.0 era.

Giant manufacturers are no longer limited to the research and development of smart products, but to build an ecosystem based on the Internet of Things and artificial intelligence technology;

Actively build a whole-house smart home system product that can independently perceive user needs and provide intelligent services.

The rapid development of 5G, AI, e-commerce and content services has brought the iteration and upgrading of smart home, providing new ecological operation thinking for enterprises in the smart home industry chain, and the entry-centered smart home ecology has gradually become a climate.

In the competitive smart home market, smart speakers, smart phones, robots, smart screen and other products compete for the position of smart home control center.

Smart phone is the first popular smart device, mobile phone manufacturers through the high penetration rate and the innate advantages of connectivity networking layout of the whole house smart entrance, to create a self-centered smart home ecology;

Smart speaker products, as a rising star of intelligent explosive products, quickly verified its feasibility as a smart home control center. Tmall Wizard, Xiaomi Xiaolai, Baidu Xiaodu, etc., gradually formed a smart home ecology centered on voice interaction entrance.

There are also Alibaba Feiyan, Huawei Hilink, Jingdong Xiaojingyu, etc., built by the advantage of its Internet online channels. Hardware manufacturers realize the delivery and landing of smart home products by joining various ecological platforms and accessing more entrances.

The main reason behind so many enterprises' rush into the smart home industry is that the innovation of the interaction mode of traditional devices by the Internet of Things technology, which drives a long lasting and wide-ranging consumption boom, has become a unique opportunity for enterprises to achieve sustainable growth.

According to the "China Smart Home Industry Research Report" released by Eou think tank, the total scale of China's smart home (including the cost of smart home hardware equipment, related service costs (design, installation, maintenance) and network service costs) in 2020 is about 435.4 billion yuan, an increase of 16.8% compared with the same period last year, achieving four consecutive years of growth.

Multiple ecological and interactive entrances bring the challenge of going out of the circle

Xiaomi, Huawei and Alibaba, as the earliest Internet manufacturers to layout the Internet of Things, rely on strong brand advantages, online channels and user scale, and quickly build a self-centered smart home ecology, covering multiple scenes of family clothing, food, housing, entertainment and so on.

However, Alibaba, Xiaomi and other companies focus on building their own ecosphere, leading to the incompatibility of communication protocols among ecological platforms at present, which makes it difficult to achieve cross-platform device collaboration.

This not only limits the automatic and non-influencing linkage between devices, hinders the intelligent landing of the whole house, but also affects the user experience.

Especially in the process of landing of smart home, Internet enterprises, hardware manufacturers, home decoration, home appliances, real estate agents and all kinds of service providers are participants and creators of landing of smart home.

With the accelerated integration and development of the front and back decoration market of smart home, rich ecology and flexible interaction mode will be the foundation for the implementation of smart home.

Product use convenience and user experience is the ultimate test of landing, integrated delivery ability will become a new element of smart home market competition.

Different subjects of smart home have different digital needs, and the global digital needs covering front-loading, operation, marketing and other processes are spreading. The unified entrance is still changing.

Smart home is becoming more and more important in terms of device interconnection, scene experience and sales channels from connecting ecology to platform ecological integration.

The underlying agreements and standards of all ecological platforms need to be unified, and the key is to build an open multi-entry oral empowerment platform that crosses fields, industries, categories and scenes.

For real estate enterprises, the core embodiment of building high-tech residential is smart home.

By stabilizing and expanding the operation platform and ecology of smart home, we can break the battle of protocol and ecology of smart home.

Accelerate the mature availability and multi-scene linkage of smart home products in the home space, and reduce the landing cost.

Multi-ecological and multi-interactive entrances allow real estate enterprises to focus more on products and user experience. By creating diversified entrances covering smart screens, smart speakers and other central controls and owners' APP at the interactive end, it brings convenient interactive experience suitable for more scenes.

The high expansibility and open platform architecture can leave room for technical upgrading, and can also be more flexible and efficient in the future to meet the individual demands of thousands of people in different projects.

The data gathered by multiple entrances can further provide more possibilities of service premium and value-added space for smart home operating enterprises.

For hardware manufacturers, limited to their own business model, the data standards and collaborative rules of multi-ecological smart home system are not unified.

The cost and difficulty of landing the product are relatively large, and the maximum intelligent effect of the product cannot be exerted.

The third-party smart home IoT platform that can be flexibly expanded through multi-PaaS integration and access to multiple high-quality smart home ecology can increase the competitiveness and landing ability of products. The data unification capability of mid-platform can further strengthen the tracking and management of product data.

In addition, the flexible third-party smart home IoT platform can cover the whole stage of real estate smart home, and intervene in the stage of design and acquisition of real estate enterprises in advance, which will open a wider sales channel for smart home manufacturers.

In the later stage of marketing and operation, the rich scene resources of real estate will be utilized to realize the requirements of smart home scene experience, deep access and agile management, enhance the operation ability of the afterassembly market, and bring infinite business opportunities to hardware manufacturers and open the possibility of future space.

The smart home industry is still in the early stage of development, and there are still many problems to be faced and solved.

The industry is gradually forming a consensus on the vision of "ecological integration and connectivity".

With the development of "new infrastructure", the continuous popularization of 5G network and the continuous breakthrough of key technologies of the Internet of Things, the number of smart homes will be more and more.

Rich scenes and better experience will be fully integrated into the intelligent space, bringing users a more scientific, convenient, healthy and non-influencing intelligent life.